The product line may have changed over the years, from horseshoer to auto springs and bearings, and finally to industrial bearings, but the basic philosophy of service has remained the same.
When the automobile age dawned at the beginning of the 20th century, it spelled bankruptcy for thousands of buggy whip makers and horseshoeing establishments. But for Wisconsin blacksmith, Jacob Widmeyer, it spelled opportunity.
Widmeyer closed shop and reopened as a supplier of springs and bearings to the auto trade. Today, his company, now named Bearings Incorporated, and based in Germantown, Wisconsin thrives in the industrial bearing business.
Succeeding in the Auto Age
The horseshoeing business of J. Widmeyer and Company, was a profitable one. The company shod the prize draft horses that pulled beer wagons for the well-known Milwaukee breweries. Private carriage owners were also welcome.
By the early 1900′s, the company had become the largest horseshoeing business in the Midwest. It’s 12 employees worked in a cavernous building that looked more like a factory than a blacksmith shop. It extended a half-block back from the street, and beside it was a large courtyard where newly shod horses could be hitched up to carriages.
But the next few decades brought revolutionary changes. The automobile, once a novelty for the rich, became a means of mass transportation. In 1918, Widmeyer closed shop and reopened as WidmeyerAuto Spring and Bearing Company. By 1930, almost all the old blacksmith shops were out of business, but Widmeyer was already well-established in his new field.
“The company began supplying springs and axles for buses,” explained John H. “Jack” Schliesleder, who joined the company as a delivery boy. “I can still remember delivering springs to the local transport company.” As the industries around Milwaukee Grew, Widmeyer also began supplying a wide range of industrial bearings.
In 1941, Widmeyer sold the business to Mae and William Farrell, Jack’s aunt and uncle. The business, renamed Bearings Incorporated, soon dropped out of the auto spring b8usines and focused on the industrial bearing business. In 1958, after William Farrell’s death, Jack assumed control of the company.
Today, our 100-plus year old company supplies bearings and other items, including chains, sprockets and oil seals from various manufacturers.
The company remains a close-knit family business. Throughout the years, Jack’s children have all been active in the business. Our company retains a commitment to our customers that have enabled us to survive for over a century. We’ll go great lengths to take care of a customer. Our motto is, ‘If you can’t find a bearing anywhere else, you can find it here.’
Fifty years or so after Jacob Widmeyer’s death, the company he founded continues to prosper.